Hi,girl, this is Gloria, the founder of tutufox. I’m beyond excited to share everything about this brand with you.
It’s more than just shoes—it’s a part of my story, and maybe yours too.

This brand didn’t start from a business plan—it started from a feeling.Since I was little, I’ve loved dance. I remember watching ballerinas and feeling something I couldn’t put into words: a mix of admiration, longing, and quiet determination.
At the time, I couldn’t afford lessons. But the dream never left. It stayed with me through school, through work, through everyday life.When I finally had the chance to step into a studio as an adult, everything clicked. The movement, the music, the discipline—it felt like I was meeting a younger version of myself, the one who never gave up.
I’ve been dancing ever since，and it's been almost 10 years now.That quiet, lasting love for dance became the seed of tutufox.
I didn’t just want to make shoes—I wanted to create something that carried the same grace, strength, and intention as dance itself.The name comes from two personal symbols:
“Tutu”, like the light skirt of a ballerina, full of dreams and effort.
“Fox”, from a little role I once played in a dance drama—a small fox, clever and free, finding her way on stage.
It reminded me that elegance is not weakness, and softness can be powerful.So tutufox was born—not just as a shoe brand, but as a way of expressing a way of being.

To stay graceful through the everyday.
To move gently, but never aimlessly.
To choose beauty not for attention, but for self-respect.